This is one of the highest-performing case studies for this client because it directly shows off the value they add to a small business. It highlights their value and breaks it down into simple terms. As a result, this one performs very well on social.

This client is very focused on fostering a sense of community in her customer base, which is book readers. She sells officially licensed book merchandise (think band shirts but for books) and wants it to feel more like a book club than a store. We’re using blogs like this one to start discussions with her audience and create that engagement.

This client provides outsourced CFO solutions, but also so much more. Their problem solving capabilities and empathetic approach is what sets them apart, so I constructed an article highlighting four of the most common challenges they help businesses to overcome. This shows the audience their potential impact as well as the value they deliver.

Case studies are a cornerstone of my strategy for my client, Fox & Partners. Problem solving is key to their brand identity, so we exhibit that service by sharing examples of their successes and giving their target market a clear picture of what they can do for them. This particular case study is about a small business with high profits, but low cash slow — something very common in their target market.

Each year, my employer would create salary guides as a business development tool. In late 2022, I led the project and tripled our guide output, while improving the quality of the content itself. The efforts yielded hundreds of downloads, more direct leads than ever before, and several jobs won. I not only wrote these landing pages and the guides themselves, but also provided editorial insight on the design.

This thought leadership piece was meant to drive awareness of the business’s own values and approach to DEI, while offering valuable management advice. It also exhibits the care I use when crafting content for my clients, as I always make a point of using inclusive, updated language in all facets of my work.

A B2B piece revealing some of the key findings outlined in the business’s global report on hiring trends. Meant to drive downloads of the report as well as leads. This was in response to customers’ desire for insights around employee attitudes. The report was part of a global initiative.

I crafted both this landing page and the eBook that it is promoting as a precursor to the report about the “Invisible Revolution.” The organization’s customers were expressing a need for insights around employee attitudes, so this was the solution we developed.

This is an SEO piece targeted at a B2C audience. I wrote many similar articles for this organization, helping them to grow their page views by over 200% during my tenure there.

Please contact me with your specific inquiries. I’m happy to provide examples of B2B and B2C content that may align with your needs.